Choosing a service starts with one question: where do contractor orders leak today? A distributor with a 30,000-SKU catalogue nobody can search has a different problem from a manufacturer whose installers never update their locator profiles. Each service below solves a specific leak. We are a marketing and advisory service for suppliers, not a contractor, so all of it is about helping you sell, never about doing installation work.
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Product and catalogue SEO
Make every SKU, spec sheet and installation document findable when a contractor searches for it at 6 a.m.
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Contractor acquisition campaigns
Win new trade accounts with search ads, LinkedIn and consent-based follow-up aimed at the contractors you actually want.
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Dealer and installer program marketing
Turn your dealer locator, co-op funds and installer program into something contractors use and homeowners trust.
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Branch and counter local SEO
Put every branch, counter and showroom in front of contractors searching for parts near the job site.
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Product launch and rebate campaigns
Give contractors the pages, sell sheets and talking points they need when a new product or rebate lands.
Product and catalogue SEO
Start here if contractors can't find your products online, or find them on a competitor's site first. It suits distributors and wholesalers with large catalogues, and manufacturers whose spec sheets and manuals are buried in PDFs.
Signs you need it: product pages with manufacturer boilerplate copied word for word, part numbers that don't appear in search results, and installation guides that only exist as scanned files. Product and catalogue SEO covers page templates, structured product data and the technical content contractors search for when something goes wrong on site.
Contractor acquisition campaigns
Start here if your sales team needs more first conversations with the right kind of contractor. It suits suppliers entering a new province, pushing a new product line, or trying to grow share in one trade.
Signs you need it: reps spending their week on cold calls, trade-show leads that go nowhere, and no clear view of which campaigns opened accounts. Contractor acquisition campaigns use search ads, LinkedIn and consent-based follow-up, with tracking all the way to account opening.
Dealer and installer program marketing
Start here if you are a manufacturer or master distributor with a dealer or installer network. The program itself is often sound; the marketing around it is what fails.
Signs you need it: a locator full of out-of-date listings, co-op funds that go unclaimed, and installers who can't explain why they should join a higher tier. Dealer and installer program marketing rebuilds the locator, the program pages and the lead routing so contractors see a real benefit.
Branch and counter local SEO
Start here if you run physical branches, counters or showrooms. Contractors on a job site search "plumbing supply near me" or "electrical wholesaler open now", and the map results decide where they drive.
Signs you need it: branches with wrong hours on Google, duplicate listings left over from an acquisition, and no photos of the counter or parking. Branch and counter local SEO fixes every listing and builds a proper page for each location.
Product launch and rebate campaigns
Start here if you have a launch, a price change or a rebate shift coming. Contractors hate being the last to know, and their customers increasingly arrive asking about programs they've read about.
Signs you need it: launch information that reaches reps weeks before it reaches the website, and rebate questions flooding the counter. Product launch and rebate campaigns prepares the pages, sell sheets and contractor briefings ahead of the date.
How to choose if you're still unsure
Use this rough order. It reflects where we usually see the biggest gap between effort and return.
| If you are… | Usually start with | Then add |
|---|---|---|
| A distributor with branches | Branch local SEO | Catalogue SEO |
| A distributor selling mainly online | Catalogue SEO | Contractor acquisition |
| A manufacturer selling through dealers | Dealer program marketing | Launch and rebate campaigns |
| A manufacturer entering Canada or a new province | Contractor acquisition | Dealer program marketing |
| A buying group or co-op | Dealer program marketing | Contractor acquisition |
If none of these fits, that is normal; many suppliers are a mix. A 30-minute call is usually enough to work out the right first step. You can also read how the plans and pricing work, browse results from our HVAC work, or check the regions we cover.
Frequently asked questions
Do we have to buy all five services?
No. Most suppliers start with one or two and add more once the first is working. Our plans bundle effort, not a fixed menu, so the mix can change month to month.
Which service pays back fastest?
Branch listings and contractor acquisition campaigns usually show movement soonest, often within the first quarter. Catalogue SEO takes longer but compounds, because the pages keep working after they are built.
Can you work alongside our in-house marketing person?
Yes, and it is common. We often take on the technical and analytical work while your coordinator handles trade shows, rep support and brand approvals.
Do you run trade shows or print?
We don't produce booths or print runs. We do plan the digital side around them, such as show landing pages, follow-up sequences for people who gave consent, and tracking so you can see which events led to accounts.