Product launch and rebate campaigns get the right information to contractors before their customers start asking. A new model, a discontinued line, a price change or a rebate that opens or closes: each one creates a short window where the installer who understands the change first wins the job. TradeAgency.ca builds these campaigns for manufacturers and distributors as a marketing service. We are not a contractor and don't install or service anything; contractors remain the ones who sell and install your products.
Why timing matters so much here
Contractors lose trust in a supplier quickly if they hear about a change from a homeowner first. Rebate programs make this sharper, because they change often and the stakes for a homeowner can be thousands of dollars.
Recent federal changes show how fast things move. As of October 2026, the federal Oil to Heat Pump Affordability program has closed to new applicants in several provinces, while a new National Heat Pump Rebate was announced on October 8, 2026, with launch expected in 2027 and the administrator not yet named. A heat pump manufacturer or distributor needs contractor-facing material that explains both, with dates, and that can change quickly when details are published. Always confirm with the program administrator before relying on any program detail.
What's included
- Launch brief. What is changing, for whom, by when, and what contractors need to know to sell it.
- Landing pages. A product or program page with specs, availability, documents and a plain explanation of any rebate, linked to the official source and dated.
- Contractor sell sheets. One-page summaries installers can show customers, in English and French where needed.
- Rep and counter briefing. Short talking points and a list of likely contractor questions with answers.
- Dealer kit. Ready-made copy and images dealers can use on their own websites and social accounts.
- Follow-up messages. To contractors and dealers who have consented to hear from you, timed to the launch.
- Post-launch review. What questions came in, which pages were used, and what to change next time.
Who it's for
Manufacturers releasing new equipment or product lines, distributors adding a brand, and anyone selling products tied to utility or government programs: heat pumps, high-efficiency gas equipment, water heaters, insulation, windows and smart controls. Our regional pages summarise the programs that affect contractor demand in each province.
Timeline
| Step | When |
|---|---|
| Brief and plan | 10–12 weeks before launch |
| Pages, sell sheets and kits drafted | 6–8 weeks before |
| French versions and approvals | 4–6 weeks before |
| Rep and dealer briefings | 2–3 weeks before |
| Launch and follow-up | Launch week and the month after |
Rebate changes rarely give that much notice, so we also keep a fast-update process ready for programs you depend on.
How results are measured
We look at contractor engagement before and after the launch: visits to launch pages, sell sheet downloads, dealer kit usage, inquiries to reps and, where you can share it, sell-through by region. For rebate campaigns, we track how quickly content was updated after a program change, because accuracy is part of the result.
Claims to handle carefully
Environmental and efficiency claims attract scrutiny. The Competition Bureau's guidance on environmental claims is worth reading before any launch, and the general rules against misleading advertising still apply. We keep claims specific, sourced and dated, and we leave legal review to your counsel.
Mistakes to avoid
- Launching on the website before reps and counters know. Contractors call the branch, and the branch should have answers.
- Quoting rebate amounts without a date. Programs change; undated amounts become wrong amounts.
- Forgetting French. Quebec contractors and customers expect it, and the law requires it for commercial content there.
- Treating the launch as one day. Most contractor questions arrive in weeks two to six.
Planning a launch or watching a rebate change? Call, text or email for a free consultation. You can also read our Quebec notes or see how this pairs with dealer program marketing.
Frequently asked questions
Can you tell contractors which rebates their customers qualify for?
No. We explain programs in plain language and link the official source, but eligibility is set by the program administrator. We always tell readers to confirm with the administrator before quoting a customer.
How early should we start planning a launch?
Eight to twelve weeks before the ship date is comfortable. That leaves time for pages, sell sheets, rep training material and a French version if you sell in Quebec.
What happens when a rebate closes suddenly?
Your pages and dealer kits should change the same day. We build rebate content so it can be updated in one place, with a clear date on every claim.
Is the new federal heat pump rebate open yet?
As of October 2026, no. It was announced on October 8, 2026, and federal and Hydro-Québec pages say it launches in 2027. Check the official announcement for updates before promoting it.